"Here's How Gameday Mouthguards Went From $74.11 cost per sale to $37.92, while increasing the Average Order Value from $71 to $92."

The sports mouthguard company wanted sales and wanted them quick...

The AFL season was about to commence so there was no time to waste...

They were losing money running Facebook ads prior to working with SociallyScaled.

In just 4 months we were able to generate 1489 purchases, increase their AOV by 30% and improve their Return on Ad Spend by 150%.

Key Results

πŸ‘ 1,489 Website Purchases
πŸ‘ $37.92 Per Purchase
πŸ‘ 2.43 Return on Ad Spend
πŸ‘ Increase their AOV by 30%
πŸ‘ Increasing the Average Order Value from $71 to $92
πŸ‘ Improve their Return on Ad Spend by 150%.
πŸ‘ Reduced cost per sale from $74.11 to $37.92
πŸ‘ Website Purchases Conversion Value = $137,051 in 4 months

Before

After

1,489

Website Purchases

$37.92

Cost Per Sale

2.43

Return on Ad Spend

$137,051

Website Purchases Conversion Value, in 4 months

Objectives

1⃣ Generate Mouthguard sales daily
2⃣ Build, test, validate and optimise Facebook Ads
3⃣ Create a scalable system
4️⃣ To get as many sales as possible in as quick as possible

How The Objectives Were Achieved

πŸ‘‰ Persona Building πŸ‘ˆ

βœ… Building a persona (the ideal customer)
βœ… In-depth market research
βœ… In-depth Google Analytics interpretation
βœ… The Marketing Plan
βœ… Competitor Research
βœ… Solid marketing strategy

πŸ‘‰ Facebook Advertising πŸ‘ˆ

βœ… Audience Insights Analysis
βœ… Custom Audience based off Purchase Event 180 days
βœ… Affinity Analysis
βœ… Interest Targeting
βœ… High performing Facebook conversion ads
βœ… Multi-stage ad funnel

πŸ‘‰Email Marketing πŸ‘ˆ

βœ… Email automation sequences
βœ… Lead Nurturing campaigns
βœ… Valuable content and educational campaigns

πŸ‘‰Conversion Rate Optimisation πŸ‘ˆ

βœ… On Site CRO
βœ… Hotjar Analysis
βœ… Analytics Tracking

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