β€œ392 Mortgage Leads In Sydney For Less Than $23 Each”

A Top 20 MPA Mortgage Broking business in Sydney came to SociallyScaled because they needed more leads to keep their team busy.

They have a solid business and one of the best mortgage broking teams in Australia but they struggled to get enough qualified leads.

Key Results

πŸ‘ 392 qualified leads
πŸ‘ $22.63 per lead
πŸ‘ Completely automated lead generation system
πŸ‘ Scalable lead generation system

392

Leads in Sydney

$22.63

Cost Per Lead

Automated and Scalable

Objectives

1⃣ Generate highly qualified leads daily.
2⃣ Build, test, validate and optimise an automated lead generation funnel
3⃣ Keep the lead cost below $50 per lead.
4⃣ Create a scalable system

How The Objectives Were Achieved

πŸ‘‰ Facebook Advertising πŸ‘ˆ

βœ… Complex geo & demographic targeting
βœ… High performing Facebook conversion ads
βœ… Multi-stage ad funnel
βœ… Testing different Interests & Lookalike Audiences
βœ… High-level bidding strategy

πŸ‘‰ Landing Page Funnels πŸ‘ˆ

βœ… End to end funnel building
βœ… Split Testing
βœ… Analytics Tracking
βœ… High Volume Conversion Rate Optimisation Testing

πŸ‘‰ Email Marketing πŸ‘ˆ

βœ… Email automation sequences
βœ… Lead Nurturing campaigns
βœ… Valuable content and educational campaigns

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