β€œ280 Gym Membership Leads at $15.02 Each and 88 messages”

A newly renovated gym in St Kilda were wanting to show of their new space and generate leads for their sales team to sell memberships.

SociallyScaled created Facebook Ad campaigns that reached their target audience and not only provided leads, but an increase in interest in the gym.

Key Results

πŸ‘ 280 Gym membership leads
πŸ‘ $6.48 per lead
πŸ‘ 88 messages via messenger
πŸ‘ Completely automated lead generation system
πŸ‘ Scalable lead generation system

280 Leads

In Melbourne

$6.48

Cost Per Lead

88

Messages

Automated and Scalable

Objectives

1⃣ Generate Gym membership leads daily.
2⃣ Build, test, validate and optimise an automated lead generation funnel
3⃣ Create a scalable system

How The Objectives Were Achieved

πŸ‘‰ Facebook Advertising πŸ‘ˆ

βœ… Complex geo & demographic targeting
βœ… High performing Facebook conversion ads
βœ… Multi-stage ad funnel
βœ… Testing different Interests & Lookalike Audiences

πŸ‘‰ Landing Page Funnels πŸ‘ˆ

βœ… End to end funnel building
βœ… Split Testing
βœ… Analytics Tracking
βœ… High Volume Conversion Rate Optimisation Testing

πŸ‘‰ Email Marketing πŸ‘ˆ

βœ… Email automation sequences
βœ… Lead Nurturing campaigns
βœ… Valuable content and educational campaigns

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