"How The Fortune Institute Achieved 12 X Return On Investment For First Time Events..."

Siimon Reynolds and Brian Sher are the founders of The Fortune Institute. They are both best-selling authors and have created a multitude of multimillion dollar businesses over the last 25 years.

After being let down many times by other marketing agencies and consultants, they engaged SociallyScaled to develop and execute an online marketing strategy to fill the rooms of 650 seats at their three new events across three cities in Australia.

Key Results

πŸ‘ Completely sold out all 3 events in just 3 weeks
πŸ‘ Spent $14,088 in Facebook Ad Spend
πŸ‘ Over 650 attendees across 3 events in 3 cities
πŸ‘ Full house at all 3 events - not a spare seat in the room.
πŸ‘ 12 x Return On Investment
πŸ‘ 47 x Return On Ad Spend

12 X ROI

For First Time Events


In Facebook Ad Spend

650 attendees

across 3 cities sold out!


1⃣ Stick within the budget of $15,000 for media buying (low budget)
2⃣ Generate enough leads to ensure we had 650 attendees across the 3 events, taking into account the No Show Rate.
3⃣ 8 weeks to develop and execute an integrated online marketing strategy (tight deadline) that achieves The Fortune Institutes event goals and makes the best use of available marketing resources.
4⃣ Proactively manage Facebook ads campaigns across 2 states in order to maximise conversions within a target CPA
5⃣ Increase Free attendee registrations and conversion rate of Free attendee to paid VIP and Gold Packages.
6⃣ Install a tracking and measurement system to accurately track the Return On Investment on marketing expenditures

How The Objectives Were Achieved

πŸ‘‰ Facebook Advertising πŸ‘ˆ

βœ… High performing Facebook conversion ads
βœ… Engaging video ad creation
βœ… Multi-stage ad funnel
βœ… Testing different Interests & Lookalike Audiences

πŸ‘‰ Social Media Content Marketing πŸ‘ˆ

βœ… Consistent valuable content posts
βœ… Engaging Facebook video posts

πŸ‘‰ Email Marketing πŸ‘ˆ

βœ… Email automation sequences
βœ… Lead Nurturing campaigns
βœ… Valuable content and educational campaigns

πŸ‘‰ Landing Page Funnels πŸ‘ˆ

βœ… End-to-end funnel build
βœ… Split Testing
βœ… Analytics Tracking