"How A European Startup Travel Agency Achieved Over 70 X ROAS Offering Hotel Accommodation in Southern European Countries..."

THE BUSINESS: European startup travel agency offering hotel accomodations in Southern European countries.

THE COMPETITION: Over 3600 websites and travel agents offering similar services.

THE MARKET: Size approx. 251,000 - average number of people considering a vacation in the select time frame

TIME SPAN: 01/01/2018 - 31/01/2018

To summarize the above information:
The business has over 3600 individual competitors, competing for the attention of approximately 251,000 people looking to book a hotel accommodation.

The business had limited budget they can afford to spend on digital marketing campaigns - 1000 euro (approx. $1250). Working on a relatively low profit margin of 10% of the revenue generated, the ROAS should not be lower than 20 times the amount spent.

Key Results

πŸ‘ In just 31 Days
πŸ‘ Spent 1063 Euro ($1330) in Facebook Ad Spend
πŸ‘ 76,000 Euro ($95,000) in revenue
πŸ‘ 70 x Return On Ad Spend
πŸ‘ 750% Return On Investment

$95,000 revenue

In just 31 Days

$1330 (1063 Euro)

In Facebook Ad Spend

70 X

ROAS

750%

Return On Investment

Objectives

1⃣ Stick within the budget of 1000 euro ($1250) for Facebook Ad Spend (low budget)
2⃣ Generate enough sales at the target CPA to achieve at least 20 x ROAS
3⃣ 31 Days to run the campaigns and achieve the client's goals.
4⃣ Target consumers in their consideration stage to maximise conversion rates and ROAs.
5⃣ Proactively manage Facebook Ads Campaigns in order to maximise conversions within a target CPA
6⃣ Install a tracking and measurement system to accurately track the Return On Investment on marketing expenditures

How The Objectives Were Achieved

πŸ‘‰ Persona BuildingπŸ‘ˆ

βœ… Building a persona (the ideal customer)
βœ… In-depth market research
βœ… In-depth Google Analytics interpretation

πŸ‘‰ The Marketing PlanπŸ‘ˆ

βœ… Competitor Research
βœ… Solid marketing strategy

πŸ‘‰ Facebook Advertising πŸ‘ˆ

βœ… Audience Insights Analysis
βœ… Custom Audience based off Purchase Event 180 days
βœ… Affinity Analysis
βœ… Interest Targeting
βœ… High performing Facebook conversion ads
βœ… Multi-stage ad funnel

πŸ‘‰ Email Marketing πŸ‘ˆ

βœ… Double Opt-In list
βœ… Pop Up forms on website to capture emails
βœ… Cart Abandonment emails
βœ… Email automation sequences
βœ… Lead Nurturing campaigns
βœ… Valuable content and educational campaigns

πŸ‘‰ Conversion Rate Optimisation πŸ‘ˆ

βœ… On Site CRO
βœ… Hotjar Analysis
βœ… Analytics Tracking

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