“How A Boston Realtor Achieved 488% Return On Facebook Ad Spend”

After moving from Lawyer to Realtor, our client engaged SociallyScaled to develop and execute an online marketing strategy to get his name out in the Boston area and position himself as the go-to man for Real Estate.

Key Results

  • Spent $8,497.18 in Facebook Ad Spend with an approximate ROI of $50,000

  • Generated 439 Leads

  • Over 185,000 people reached, with over 85,000 video views

  • 2 properties listed and sold & 3 properties sold with an approximate $10,000 commission per property

  • 1 property rented

488% ROI

Earning $50,000+

$8,497.18

In ad spend

439 Leads

in the Boston area

Objectives

Generate leads for potential buyers and sellers in the Boston area.

01

Proactively manage Facebook ads campaign in the US in order to maximise conversions within a target CPA

02

Keep organic Social Media content consistent

03

Install a tracking and measurement system to accurately track the Return On Investment on marketing expenditures

04

How The Objectives Were Achieved

Facebook Advertising

  • High performing Facebook lead generation ads
  • Engaging video ad creation
  • Multi-stage ad funnel
  • Testing different Interests & Lookalike Audiences

Social Media Content Marketing

  • Consistent valuable content posts
  • Engaging Facebook video posts
  • Valuable content and educational campaigns
  • Split Testing
  • Analytics Tracking

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