After moving from Lawyer to Realtor, our client engaged SociallyScaled to develop and execute an online marketing strategy to get his name out in the Boston area and position himself as the go-to man for Real Estate.
“How A Boston Realtor Achieved 488% Return On Facebook Ad Spend”
Key Results
-
Spent $8,497.18 in Facebook Ad Spend with an approximate ROI of $50,000
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Generated 439 Leads
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Over 185,000 people reached, with over 85,000 video views
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2 properties listed and sold & 3 properties sold with an approximate $10,000 commission per property
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1 property rented
488% ROI
Earning $50,000+
$8,497.18
In ad spend
439 Leads
in the Boston area
Objectives
Generate leads for potential buyers and sellers in the Boston area.
01
Proactively manage Facebook ads campaign in the US in order to maximise conversions within a target CPA
02
Keep organic Social Media content consistent
03
Install a tracking and measurement system to accurately track the Return On Investment on marketing expenditures
04
How The Objectives Were Achieved
Facebook Advertising
- High performing Facebook lead generation ads
- Engaging video ad creation
- Multi-stage ad funnel
- Testing different Interests & Lookalike Audiences
Social Media Content Marketing
- Consistent valuable content posts
- Engaging Facebook video posts
- Valuable content and educational campaigns
- Split Testing
- Analytics Tracking
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