“Here’s How Gameday Mouthguards Went From $74.11 cost per sale to $37.92, while increasing the Average Order Value from $71 to $92.”

The sports mouthguard company wanted sales and wanted them quick…

The AFL season was about to commence so there was no time to waste…

They were losing money running Facebook ads prior to working with SociallyScaled.

In just 4 months we were able to generate 1489 purchases, increase their AOV by 30% and improve their Return on Ad Spend by 150%.

Key Results

  • 1,489 Website Purchases

  • $37.92 Per Purchase

  • 2.43 Return on Ad Spend

  • Increase their AOV by 30%

  • Increasing the Average Order Value from $71 to $92

  • Improve their Return on Ad Spend by 150%.

  • Reduced cost per sale from $74.11 to $37.92

  • Website Purchases Conversion Value = $137,051 in 4 months


Website Purchases


Cost Per Sale


Return on Ad Spend


Website Purchases Conversion Value, in 4 months


Generate Mouthguard sales daily


Build, test, validate and optimise Facebook Ads


Create a scalable system.


To get as many sales as possible in as quick as possible


How The Objectives Were Achieved

Persona Building

  • Building a persona (the ideal customer)
  • In-depth market research
  • In-depth Google Analytics interpretation
  • The Marketing Plan
  • Competitor Research
  • Solid marketing strategy

Facebook Advertising

  • Audience Insights Analysis
  • Custom Audience based off Purchase Event 180 days
  • Affinity Analysis
  • Interest Targeting
  • High performing Facebook conversion ads
  • Multi-stage ad funnel

Email Marketing

  • Email automation sequences
  • Lead Nurturing campaigns
  • Valuable content and educational campaigns

Conversion Rate Optimisation

  • On Site CRO
  • Hotjar Analysis
  • Analytics Tracking

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