“280 Gym Membership Leads at $15.02 Each and 88 messages”

A newly renovated gym in St Kilda were wanting to show of their new space and generate leads for their sales team to sell memberships.

SociallyScaled created Facebook Ad campaigns that reached their target audience and not only provided leads, but an increase in interest in the gym.

Key Results

  • 280 Gym membership leads

  • $6.48 per lead

  • 88 messages via messenger

  • Completely automated lead generation system

  • Scalable lead generation system

280 Leads

In Melbourne


Cost Per Lead



Automated and Scalable


Generate Gym membership leads daily.


Build, test, validate and optimise an automated lead generation funnel


Create a scalable system.


How The Objectives Were Achieved

Facebook Advertising

  • Complex geo & demographic targeting
  • High performing Facebook conversion ads
  • Multi-stage ad funnel
  • Testing different Interests & Lookalike Audiences

Landing Page Funnels

  • End to end funnel building
  • Split Testing
  • Analytics Tracking
  • High Volume Conversion Rate Optimisation Testing

Email Marketing

  • Email automation sequences
  • Lead Nurturing campaigns
  • Valuable content and educational campaigns

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