“How The Fortune Institute Achieved 12x Return On Investment For First Time Events…”
Siimon Reynolds and Brian Sher are the founders of The Fortune Institute. They are both best-selling authors and have created a multitude of multimillion dollar businesses over the last 25 years.
After being let down many times by other marketing agencies and consultants, they engaged SociallyScaled to develop and execute an online marketing strategy to fill the rooms of 650 seats at their three new events across three cities in Australia.
Key Results
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Completely sold out all 3 events in just 3 weeks
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Spent $14,088 in Facebook Ad Spend
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Over 650 attendees across 3 events in 3 cities
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Full house at all 3 events – not a spare seat in the room.
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12 x Return On Investment
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47 x Return On Ad Spend
12x ROI
For First Time Events
$14,088
In Facebook ad spend
650 Attendees
across 3 cities sold out!
Objectives
Stick within the budget of $15,000 for media buying (low budget)
01
Generate enough leads to ensure we had 650 attendees across the 3 events, taking into account the No Show Rate.
02
8 weeks to develop and execute an integrated online marketing strategy (tight deadline) that achieves The Fortune Institutes event goals and makes the best use of available marketing resources.
03
Proactively manage Facebook ads campaigns across 2 states in order to maximise conversions within a target CPA
04
Increase Free attendee registrations and conversion rate of Free attendees to paid VIP and Gold Packages.
05
Install a tracking and measurement system to accurately track the Return On Investment on marketing expenditures
06
How The Objectives Were Achieved
Facebook Advertising
- High performing Facebook conversion ads
- Engaging video ad creation
- Multi-stage ad funnel
- Testing different Interests & Lookalike Audiences
Social Media Content Marketing
- Consistent valuable content posts
- Engaging Facebook video posts
Email Marketing
- Email automation sequences
- Lead Nurturing campaigns
- Valuable content and educational campaigns
Landing Page Funnels
- End-to-end funnel build
- Split Testing
- Analytics Tracking
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