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There is now just over a week before jolly old Saint Nick touches down. If you haven’t implemented a marketing strategy for the holiday season yet, now is the time to ramp up the Christmas cheer on your social media.

Small Businesses have a prime chance to create promotions, competitions, giveaways and advertisements in this peak holiday season. Here are a few tips on how to make this holiday season merry for your business.

Grow your email list with gifts

As with most times during the year, customers LOVE free things and so it comes as no surprise that during the holiday season, you should be focused on growing your email list so that you can ring in the new year with new customers.

Creating a promotion on social media that requires an entree to add their email list will not only boost your list, it will also boost your visibility on social media the more people enter. Just make sure to comply with all the laws of your chosen platform before hitting publish.

Cheer up your branding

Creating a custom background, display picture or timeline cover to use during the festive season makes your brand look fun and inviting during the Christmas period. It shows that you are prepared and enthused for the holiday season.

Multiple platforms = Multiple presents

The more platforms your brand utilizes over the holiday season with promotions and advertising, the more people you will reach and the more results you will see.

That’s not to say your brand should start a Snapchat account tomorrow if you don’t already have one, but if your brand has a presence already on Facebook and Twitter, make sure to be active on both platforms. Even just interacting with customers or creating a hashtag to use during this period can boost your sales in comparison to not acknowledging the season.

Know your dates

Prior to starting a new campaign, have a look into all of your statistics and insights before the big day. Knowing what time and date to post your relevant content will drastically increase your chances of reaching more people with Christmas cheer and information about your brand.

Christmas Eve, Boxing Day, New Years Eve: these are all dates you need to plan in advance for and create content that can be utilized by your audience.

Tis the season to create user generated content

Connecting with your audience with user generated content that showcases not only them but your product will drive your sales and your audience to trust your brand more as it shows them real people using your product.

You are more likely to get responses if you have used a real customer in your advertisements and one of the easiest ways to do this is to create a hashtag for your promotion and giveaway a prize for anyone who enters.

Photos of your customers using your product or reviews from real customers will create Christmas cheer for your brand well into the New Year.

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