“392 Mortgage Leads In Sydney For Less Than $23 Each”

A Top 20 MPA Mortgage Broking business in Sydney came to SociallyScaled because they needed more leads to keep their team busy.

They have a solid business and one of the best mortgage broking teams in Australia but they struggled to get enough qualified leads.

Key Results

  • 392 qualified leads

  • $22.63 per lead

  • Completely automated lead generation system

  • Scalable lead generation system

392

Leads in Sydney

$22.63

Cost Per Lead

Automated and Scalable

Objectives

Generate highly qualified leads daily.

01

Build, test, validate and optimise an automated lead generation funnel

02

Keep the lead cost below $50 per lead.

03

Create a scalable system

04

How The Objectives Were Achieved

Facebook Advertising

  • Complex geo & demographic targeting
  • High performing Facebook conversion ads
  • Multi-stage ad funnel
  • Testing different Interests & Lookalike Audiences
  • High-level bidding strategy

Landing Page Funnels

  • End to end funnel building
  • Split Testing
  • Analytics Tracking
  • High Volume Conversion Rate Optimisation Testing

Email Marketing

  • Email automation sequences
  • Lead Nurturing campaigns
  • Valuable content and educational campaigns

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