“How A European Startup Travel Agency Achieved Over 70x ROAS Offering Hotel Accommodation in Southern European Countries…”

THE BUSINESS: European startup travel agency offering hotel accomodations in Southern European countries.

THE COMPETITION: Over 3600 websites and travel agents offering similar services.

THE MARKET: Size approx. 251,000 – average number of people considering a vacation in the select time frame

TIME SPAN: 01/01/2018 – 31/01/2018

To summarize the above information:
The business has over 3600 individual competitors, competing for the attention of approximately 251,000 people looking to book a hotel accommodation.

The business had limited budget they can afford to spend on digital marketing campaigns – 1000 euro (approx. $1250). Working on a relatively low profit margin of 10% of the revenue generated, the ROAS should not be lower than 20 times the amount spent.

Key Results

  • In just 31 Days

  • Spent 1063 Euro ($1330) in Facebook Ad Spend

  • 76,000 Euro ($95,000) in revenue

  • 70x Return On Ad Spend

  • 750% Return On Investment

$95,000

Revenue In 31 Days

$1330/€1063

In Facebook Ad Spend

70x

ROAS

750%

Return On Investment

Objectives

Stick within the budget of 1000 euro ($1250) for Facebook Ad Spend (low budget)

01

Generate enough sales at the target CPA to achieve at least 20 x ROAS

02

31 Days to run the campaigns and achieve the client’s goals.

03

Target consumers in their consideration stage to maximise conversion rates and ROAs.

04

Proactively manage Facebook Ads Campaigns in order to maximise conversions within a target CPA

05

Install a tracking and measurement system to accurately track the Return On Investment on marketing expenditures

06

How The Objectives Were Achieved

Persona Building

  • Building a persona (the ideal customer)
  • In-depth market research
  • In-depth Google Analytics interpretation

The Marketing Plan

  • Competitor Research
  • Solid marketing strategy

Facebook Advertising

  • Audience Insights Analysis
  • Custom Audience based off Purchase Event 180 days
  • Affinity Analysis
  • Interest Targeting
  • High performing Facebook conversion ads
  • Multi-stage ad funnel

Email Marketing

  • Double Opt-In list
  • Pop Up forms on website to capture emails
  • Cart Abandonment emails
  • Email automation sequences
  • Lead Nurturing campaigns
  • Valuable content and educational campaigns

Conversion Rate Optimisation

  • On Site CRO
  • Hotjar Analysis
  • Analytics Tracking

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