THE BUSINESS: European startup travel agency offering hotel accomodations in Southern European countries.
THE COMPETITION: Over 3600 websites and travel agents offering similar services.
THE MARKET: Size approx. 251,000 – average number of people considering a vacation in the select time frame
TIME SPAN: 01/01/2018 – 31/01/2018
To summarize the above information:
The business has over 3600 individual competitors, competing for the attention of approximately 251,000 people looking to book a hotel accommodation.
The business had limited budget they can afford to spend on digital marketing campaigns – 1000 euro (approx. $1250). Working on a relatively low profit margin of 10% of the revenue generated, the ROAS should not be lower than 20 times the amount spent.