Facebook has over 1.13 Billion active users daily, so naturally, demand for ad space is huge at the moment, but the space for it on newsfeeds is diminished.
To stand out in this literally crowded space, you need to have the right tools and content. You will need to keep your company relevant and competitive when advertising on Facebook.
Create High-Quality Content
With all the new features that Facebook has added recently to adverts, creating high quality content is a must. Videos often convert at higher rates than videos do, and have the ability to build custom audiences off of attention grabbing videos.
It often pays off to have the videos professionally created, but if you can’t afford this, always remember that you only have a few seconds to get your audience’s attention. Pay attention to the thumbnail, music, fonts and pictures used in other viral videos to get ideas on how to use these in your industry.
Testing your Ad Placement and Ad Copies
Because the newsfeed has become inundated with ads, you will need to split test different ad placements to see what gives you the best ROI. Creating campaigns that are specific to desktop and mobile newsfeeds will be able to show you what works best for your brand.
By testing your ad copies you will be able to determine the best placement for your CTA (call to action) within the ad. This could be different for every brand however so testing your own ads will reap better results for your ROI.
Don’t just focus on the sale
A lot of brands and businesses tend to go straight for the sale and fail to see the numerous opportunities they can have to gain other useful information from potential customers, such as email addresses. Focus on the funnel instead of just the sale initially.
The funnel is a starting point that can be broader than just straight up selling. It can be as simple as asking a customer to sign up for a newsletter, sending that customer information, having them click on it out of their own accord and then purchasing.
It can be a lot easier and cheaper to get information like an email address from a customer and this also plays into Facebooks changes to the way they advertise.
Facebook wants its users to stay on the platform as long as possible, so that means your content absolutely has to be high-quality, non spammy content to be absorbed by your audience.
If you stay ahead of the new strategies you will be more than prepared for when Facebook does eventually change its advertising algorithms and mean that you produce engaging and unique content for your audience to consume.