Disrupting an industry is to turn an industry on its head by offering customers something that has never existed before.
Disruption is different to innovation which provides customers with something that makes existing offers cheaper, fast or better.
Disruption does involve a lot of innovation but it comes with a power of truly delivering exactly what your customer wants in a way they have never had it delivered before.
It has never been easier to disrupt an industry than it has been today. Modern-day disruption can occur by creating an idea and utilizing the internet, social media platforms and technology to achieve it. Uber is the biggest ‘taxi’ service in the entire world, yet it does not own a single car.
Airbnb is one of the biggest platforms in the ‘hotel’ industry and again, does not own even one hotel room.
These companies are worth billions of dollars and it is all because of disruption. Loads of founders and CEOs have decided to utilize the internet to disrupt traditional business models that up until now, have remained untouched.
And it’s not just new CEOs that are disrupting traditional businesses. Numerous big name retail stores are closing their brick and mortars and moving their business online.
Online business is popular today because it is so easy to use. Customers can compare prices and products online before purchasing, making them more in control than if they walked into a physical retail store.
Because so many people are choosing to shop online, businesses need to keep up and get creative with their online presence and advertising or risk being left behind.
Get up to date with Social Media
The easiest way you can stay up to date with the changing times is to embrace social media marketing. For small amounts of cash, your business is able to reach thousands of consumers through Facebook advertising, something that just is not possible at this price using traditional advertising methods.
Build an Online Community
Consumers love to purchase from real people. If you show your audience that you are just like them and running your business, this will resonate on a level that will encourage them to trust you.
You can start today by simply interacting with everyone who comments on your posts, asking them to share your content or tag a friend.
As well as giving away prizes and discounts to your loyal followers, this will show you are a trustworthy business who actually cares about its consumers and will lead to more sales.
Track your Followers
Using methods of tracking such as Facebook Pixels and Google Analytics, you will be able to access data that is invaluable. You can find out how long someone stays on your website or page, what they viewed, where they are located and so much more. You can then use this as a guide to implement your advertising strategies.