There are 3 factors that affect your Facebook reach, your following, engagement and time decay.
Facebook changes their algorithm frequently, ensuring that you have focused your time and energy into these 3 factors will set you up for the future when the algorithm changes again.
The reason your following plays a huge part in your Facebook reach is if you don’t have a high enough following, then your posts won’t be reaching many people from your target audience.
Engagement on your posts and checking how your posts perform is also paramount to a successful and large Facebook reach. By checking on each and every post and commenting on customer engagement you can track what is working and what is not.
Having a higher engagement with customers means more people will be able to see your content and show your audience that your business is approachable and trustworthy.
When we talk about time decay, this means the amount of time your post shows up in your audience’s news feed. BlitzMetrics has found that 90 percent of the reach for a post typically comes from the first 24 hours.
Of course there are hacks that you can use in conjunction with these 3 factors to increase your Facebook reach and engagement on your content.
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Keep an eye on ‘Hot Signals’
Hot Signals are what you should be looking at to measure ad performance, mainly reviewing your positive engagement and sentiment. Keeping an eye on how many people are liking, sharing or commenting on your post.
Think of this as a points system, where a customer liking your post is worth one point and sharing 12 points. You want to create content that is shareable to get the maximum number of ‘points’ or viewers.
Watch out for ‘Negative Signals’
Of course, you are going to want to ensure that your engagement is of a positive nature. Negative feedback reduces the chance of your post being seen by your target audience. This includes if you hide a post, mark a post as spam or customers unfollowing.
Rank your Paid Content
When you use paid content to increase your Facebook reach, make sure to add emphasis on the relevancy score of your ads.
Ranks consist of two factors: the bid and relevancy score. Your relevancy score is from engagement and positive and negative feedback.


Build content that fuels your ranking
To power up your organic content reach, build and share content that will increase your ranking. For example, longer posts take a longer time to read, this results in a higher ranking over other post.
If this content is shared or shown to friends etc. it is more likely that more people will see this after they have read the content.